Friday, March 17, 2017
1979 Palitoy Commander Power Catalog (Super Joe)
In 1976, Hasbro Toys had abandoned the G.I. Joe action figure , the following year Joe returned 4 inches shorter and now in the future as "Super Joe" which lasted two brief years.
Hasbro's UK distributor Palitoy (Who was still busy selling 12" Joes as Action Man) decided to release Super Joe into the United Kingdom. Like a lot of their product lines, Palitoy did a massive rebranding of the concept. Joe became Commander Power and he was only joined by two other characters at the time, Gor King of the Terrons and the Shield. Judging by how hard it is to find the toys from this line, it's fair to summize that it wasn't terribly successful. However, it is quite nice to look at:
Check out the Palitoy Commander Power Catalog here.
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1977 Super Joe Hasbro Catalog
1978 Super Joe Hasbro Catalog